How often does marketing have a seat at the IPO strategy table? The answer is not enough. In collaboration with some of the world’s most successful entrepreneurs and business leaders, we’ve unlocked the strategies and tactics for creating maximum brand value pre, during and post IPO.
• The CMO’s role at the table
• Practical dos and don’ts of IPO brand strategy
• Navigating the pre-IPO “quiet period”
• Innovative approaches to value creation
Ted Schlueter is an award-winning, brand-building entrepreneur. He’s the Founder and CEO of The Grist, a Boston-based brand and marketing agency, and is a pioneer in the world of pre-exit branding. Ted created, developed, and refined the Branding For Buyout method over two decades and used it successfully on high-profile exits including Pop-Corners to PepsiCo and Embotics to Swedish software enterprise, Snow.
"Ted recognized very early on how to get past all the clutter out there and give entrepreneurs very actionable ways to get into the minds of potential buyers and answer the most important questions related to them. Who is going to care? Why do they care? What should matter to them?"
"You have to see the marketplace for what it is, and for what’s coming. You can only do that by asking questions and being open to what you hear. Branding For Buyout shows you how to do that.”
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“Ted helps you articulate both what your brand means and its path forward. It’s powerful stuff.”
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